Search Engine Optimization (SEO)
Making your web site pages findable and preferable over your competitors by means of information architecture, design, code, usability naturally keyword rich content, meta tags and links.
I develop an in-depth understanding of your business and research competitors, customers and industry trends to identify opportunities and advise on responsive strategies.
I specialize in organic search engine optimization & SEO best practices and I am highly experienced with keyword research, competitive analysis and keyword phrase strategy development.
Web Site Audits
Mini-Audit
A review of your site's code and content to identify strengths and weaknesses in relation to its find-ability, usability and customer message based on your company goals and industry competition. Plus I recommend easy changes that can be implemented to improve your search engine results.
Comprehensive Assessment
A big-picture look at your site or review of new site documentation for search engine friendly principles, usability, content, and brand messaging. Recommend, direct or implement changes to improve site architecture and code, on-page search engine optimization including keyword strategy based on competitor and customer research, create unique and relevant meta tags for each page, and advise on off-page SEO.
Web Site Development
Customer-focused and search engine optimized site design based on researched information architecture, standards compliant XHTML and cascading style sheets (CSS).
Content Development & SEO Copy Writing
Creating quality content that drives traffic and builds trust among your target audience. Customer centric messages carefully crafted with researched keywords that speak to your target audience—created by a copywriter who understands the value of content marketing and social networking to build brand recognition and customer loyalty.
Interactive Marketing & Social Media
Increasing your internet presence and marketing reach through online advertising, search marketing (SEM), pay-per-click campaigns, customized landing pages, e-mail marketing, blogs, and social networking.
Research & Training
Consumer, competitor and industry research.
Knowledge of third-party online solutions and emerging technologies.
Serve as liaison between marketing executives and technology teams, successfully conveying technical concepts to non-technical audiences.
Custom training programs to advance web marketing objectives; subjects include SEO best practices, organic SEO, blogging, social networking, link building and other timely topics.
Site Maintenance & Monitoring
Hourly services or ongoing plans customized to your needs and budget. I commonly monitor web analytics, track SEO industry changes, investigate new digital technologies, and translate into custom actionable recommendations for clients..
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Take the next step towards improving your online visibility, email or call +1 (617) 314.0895 to discuss your specific goals.
All internet marketing services are based on utilizing standards compliant web site development and ethical search engine positioning practices.